News 18 october 2009
The Results of the conference «SPA & Medical'09»
For the first time in the Ukraine has successfully taken place the
conference «SPA & Medical'09» in the IEC (Brovarskiy pr-t,
15) within the XVIII International exhibition Public Health 2009 on October 15—16, 2009.
The conference gathered together main
participants of the spa industry of the Ukraine in order to help
to solve, to examine and to analyze the issues which are critical
to each of the leaders of this business.
The participants of the
conference were real experts of the spa industry of the Ukraine, the
heads of the leading spa centers, doctors from different sanatoriums,
boarding houses with treatment, spa clinics, hospitals and other
Experienced speakers from the Ukraine,
Russia and Europe made statements at the conference. The conference was
moderated by the international spa expert, the therapist of the highest
category, the chief doctor of The Medical SPA resort «More» Yuriy
Many issues of the spa, esthetic and preventive medicine
were considered at the conference. Vladimir Bugai, the President
of «The Ukrainian SPA Association», as an expert in the spa industry
has submitted market analysis of the spa industry in the Ukraine, its
main participants, the trends and the level of competition based on the
market research which was conducted by the Association. Among the
speakers there were as well: Yuriy Chaban, Valentine Zolotareva, Anna
Voitenko, Igor Komarovetsky, Alexander Korneyko, Vladislav Vavilov,
The great interest from the participants of the
conference was attracted by Igor Larin's report about the position and
the promotion of the spa establishment. Igor Larin is the general
producer of «The Ukrainian Media Holding». His lecture included real
recommendations how to promote spa establishments in a limited budget,
revealed typical errors in the construction of a spa brand, there were
given visual and operational examples that raised genuine interest
within our audience.
The personal successful experience of the
spa establishment in the market of the Ukraine was observed
by Vladislav Vavilov, HR-director of the wellness club «Leonardo» and
Oleg Fesenko, the coordinator of the Center for Regeneration and
Esthetic Medicine «Palmira Palace». Some questions about the
distinctive features of the successful spa establishments, their
concepts and directions of the activities in the spa-market of the
Ukraine were opened.
Among the foreign speakers, the
participants could listen to reports of the experienced experts from
Russia and Europe, such as Gleb Barashkov, Hans Grober, Annalisa
One of the main events of the conference «SPA
& Medical'09» was Round table at which all the participants could
discuss problems of medicine and spa, possible ways of the development
of the spa industry and examined many aspects of health.
is necessary to note that all the reports had the applied character and
were very informative and relevant for the market of the spa industry
today. It will help our members to develop its establishments,
to implement tasks and projects, to improve customer loyalty and the
quality of services successfully and as a result — to share their
The participants of the conference have given high assessment to the organization and to the level of the presented reports.
hope this event will become an annual meeting place for the
professionals, leaders and activists of the spa industry in the Ukraine
and will help us to implement projects and to develop the spa market.
conference «SPA & Medical'09» was organized by the Ukrainian public
organization «Ukrainian SPA Association» and Premier Expo (ITE Group
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