Press releases 5 march 2009
UITT & MITT in the spotlight
Pre-Show Press Information
Two of Eastern Europe’s most influential tourism markets,
Russia and Ukraine, will be in the spotlight in March. The main players in the travel and tourism
industry will gather at MITT and UITT — both major events for the region’s
This year’s partner destination for both events is
Dubai, which has participated at MITT since its launch in 1993 and UITT since
2000. Mr. Abdullah bin Suwaidan, Deputy
Director of Overseas Promotions at the Dubai Department of Tourism and Commerce
explains, «Between January and September 2008, Russia, CIS and Baltics sent
almost 319,000 tourists to Dubai, a growth of 11.2% compared with the
corresponding period in 2007. Russians
alone accounted for 195,000 tourists during the same period, a growth of 3.4%. In 2009, we expect to see similar growth from
this vast market, where Dubai remains a sought-after business and leisure
destination. DTCM will have an
impressive Dubai stand at MITT 2009, where key players of Dubai’s tourism
industry will network with their Russian counterparts. We will utilise MITT 2009 to highlight new
developments in the emirate, the new tourism promotions and create more brand
UITT, the Ukraine International
Travel & Tourism Exhibition, celebrates its fifteenth year serving the Ukrainian travel and tourism
market in 2009. The UITT exhibition is
similar to its Russian counterpart MITT), catering for the entire travel and
tourism market. In 2008, the event
featured 688 exhibitors from 58 countries and regions, and attracted an
attendance of 13,240. Olena Holota from
Coral Travel affirms that «UITT in Ukraine is the most efficient tool for
selling travel services by big operators».
Ukraine is widely considered to be the second most
attractive tourism market in Eastern Europe after its larger neighbour,
Russia. In 2007, 17 million Ukrainian
tourists travelled abroad and they are fast becoming known as big
spenders. Ukrainian tourists are
beginning to see past the attractions of their neighbouring countries to
venture further afield and discover the world.
At this stage of development, there are huge opportunities for
destinations and international service providers to make an impact on the
Ukrainian tourism market. This is one of
the main reasons Pattara Anong Na Chiang Mai, Deputy Director of the Thailand
Tourist Board, takes part in the exhibition, «Ukraine is one of the major
markets we work with. Our main purpose
here is to tell the UITT visitors about excellent tourist opportunities
Thailand offers. There is nothing secret
that Ukrainians prefer active rest, and we can offer them a lot!»
UITT has proven an extremely effective platform from
which to launch a promotional drive in Ukraine.
Every year, the exhibition features new destinations. Miss Badakh explains, «The exhibition follows
trends within the market and, this year, we are welcoming more exotic
destinations, including Indonesia, Lebanon and Sri Lanka. We are sure that the event will generate a
great deal of business for their participant companies and make a big impact on
their promotional activities in the region».
She continues, «Travel events provide a rare opportunity for our exhibitors
to meet the market face to face, for which there really is no substitute. Our exhibitors tell us that it is important
to exhibit at MITT & UITT, especially now, to show that they are still very
much active in the Russian market. Exhibiting
is seen as a sign of the quality of their service or destination and many feel
they would lose out to a competitor if they were not at the event».
MITT, the Moscow International
Travel & Tourism Exhibition, is rated one of the top five travel exhibitions in the world by the UN
World Tourism Organisation. The event
caters for all aspects of the industry and provides a valuable insight into
Russia’s tourism market. MITT hosts a
range of national tourism organisations, national groups, private companies,
service providers, hotels and destinations.
Maria Badakh, Event Director, explains, «MITT is a
vibrant exhibition, where exhibitors make a real effort to simulate the main
attractions of their destination by using enticing images, stimulating music
and friendly staff. The exhibition
reflects its visitors’ tastes and trends, and our exhibitors tell us that
participation in the event makes a significant impact on visitor numbers to
Russia has the ninth largest outbound market in the
world, growing by an impressive 17% in 2007.
As such, it has an important role to play in the international tourism
market. The country has a population of
over 140 million, and its reputation for hosting many of the world’s richest
people has made it an attractive target market.
Countries that feature highly in the Russian
traveller’s holiday plans, such as Turkey and Egypt, have, for some time,
witnessed a change in the average Russian tourist. As incomes have risen in the country, the
growing middle classes have ‘caught the travel bug’, following where their
compatriots led and discovering new destinations that cater for their tastes
New passenger transport routes to and from Russia are
helping to make tourism a much less expensive pastime. Europe, in particular, is reporting continued
rises in Russian visitors. At the 2008
show, Carlo Biraschi, Director of ENIT, the Italian State Tourist Board
confirmed this, saying, «There is an increased interest in the Italian
destination and it is constantly growing.
The Russian market accounts for 12% of our incoming tourism. Three or four years ago, only 3% of all
foreign visitors came from Russia, so we are very happy with the results».
Recent estimates for 2008 predict strong growth, with the
number of tourists from Russia expected to overtake those from Germany by 2010. MITT exhibitors remain optimistic about the
Russian market, as Miss Badakh explains, «Although the global economic will
have an impact on the tourism sector, few Russians are dropping holidays from
their spend, preferring to economise in other areas. Instead, they are demanding more from their
holidays — they want to try something new and have truly memorable
holidays. They are looking for value for
money — but this doesn’t necessarily mean spending less».
MITT is the ideal place to find out more about the
Russian travel market, catering for inbound and outbound travel and promoting a
wide range of destinations. According to
Ismail A. Hamid Amer, Egyptian Tourist Attaché, «It’s one of the best
exhibitions that I have ever seen in the world…
I know that if we want to work with the Russian market, we should start
here at MITT». Zorica Jovanov, Head of
International Marketing in Serbia agrees, «The Russian tourism market is one of
the priority markets for Serbia. We have
participated in MITT for more than ten years in a row and we find this
exhibition very useful for the promotion of Serbia and for making new contacts,
first of all with trade, but also with journalists and press. The whole world is here». The event boasts a visitor attendance that
exceeded 90,000* and, with 3,000* exhibiting companies from 80* countries, MITT
reflects the increasingly diverse demands of the Russian tourist.
Every year, more and more countries see MITT as an
effective gateway into the Russian market.
MITT will welcome Colombia, Japan, Costa Rica and Panama for the first
time this year. A number of destinations
are also increasing their participation at the exhibition, in particular those
from India, Asia and Latin America.
A new section for technology within the travel and
tourism market will be launched this year, which is expected to draw a great
deal of attention from MITT’s visitors.
Confirmed exhibitors include: Amadeus, HRS, Megatek, Infoport Bronni.ru,
Travelbox, MD Services, Begun, Turbi.ru and Horse21. The exhibitors will also have the opportunity
to hold a conference or presentation during the exhibition.
MITT & UITT are organised by ITE Group Plc, a
leading organiser of exhibitions and conferences in fast-developing
markets. MITT takes place on 18—21 March
2009 in Expocentr, Moscow, Russia, shortly followed by UITT on 25—27 March 2009
in IEC, Kiev, Ukraine. Recently, ITE has
added another two exhibitions to its portfolio:
EMITT (Turkey) and TourSib (Siberia).
For more information about any of ITE’s travel events, please visit www.travel-exhibitions.com.
* Figures from 2008
Source: tourism exhibition
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