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30 march

Conference Reports MICE Ukraine 2010: Business travel - Ukraine

5^th International Conference MICE Ukraine 2010: Business Tourism — Ukraine took place on March 24, 2010 in the International Exhibition Center, Pavilion № 2, Conference Hall № 11; 15, Brovarsky Avenue, Kiev, Ukraine, and opened the spring-summer season of the business tourism. The Conference was held in the frame of the biggest exhibition project in the Ukrainian tourist market the 16^th Ukraine International Travel & Tourism Exhibition UITT 2010. Organizers — ITE Group Plc (Great Britain), Premier Expo (Ukraine) with the Business Travel Association of Ukraine.

The conference program was comprised of the following issues:

• The Activity of the European Business Association Travel and Tourism Committee and MICE in Ukraine
• Qpeople Project
• Hotels — the main Instrument of MICE. Complications of Corporate Services in the Frame of Hotel Sector
• EURO 2012 Preparation. Alternative Facilities of Accommodation
• Business Tourism Development, the Role of Organizations and Unions
• Using of the innovative mobile technologies in the tourism business
• Specific of VIP level organization of MICE events
• Tourism development prospects in terms of the 2012 European football championship and state-run program on the development of tourism and resorts in Ukraine by the year 2015
• The main and the most successful ways of the promotion of Hungary worldwide as the country to conduct MICE events;

The Activity of the European Business Association Travel and Tourism Committee and MICE in Ukraine

Speakers: Nataliya Soboleva, Julia Gerasimchuk, Iryna Pshenna, Members of the Board of the European Business Association Travel and Tourism Committee

• In brief about history of creation, structure, tasks and aims of the Committee. Basic achievements of the Committee during its years of existence, prospects of development (plans for 2010).
• The aims of Committee as regards MICE-business in Ukraine.

Qpeople Project

Speaker: Oleg Savran, Vice President of the Business Travel Association

Qpeople (Qualify people) project is your business security, professional growth, business management, innovations. Role of personality in achievement of aims of business development in the field of tourism and MICE industry.

• How to choose an employee?
• How to find a suitable place for realization of your potential?
• Exchange of experience. Examples of successful projects and enterprise development.
• How to start your own business in the field of tourism?
• How to realize a new project? (Collection of ideas)
• Consulting services in the field of tourism, MICE industry, hotel business and air services.
• Personnel trainings in tourism industry and hotel business.

Hotels — the main Instrument of MICE. Complications of Corporate Services in the Frame of Hotel Sector

Speaker: Anastasia Dechenko, independent Expert of Corporate Clients Relations and international Organizations

• Tenders.
• Hotel sector, as a main instrument in the requirement specification of Company-Purchaser of tourist services;
• “Open-door policy” of hotels in relation to Companies-Providers of services in the Corporate segment.
• Individualization of tariff policy for every Corporation- Purchaser of tourist services.
• Certification of hotels’ categories and quality control.
• Integration of sales department and department of purchases — to increase the level of services of Company-Purchaser of tourist services.
• Conference-service and its complications.
• Perspectives, vision, solutions.

Speaker: Victoria Gavrilenko, independent Expert of Corporate Clients Relations and international Organizations

• Tourist companies VS state hotels and “soviet-type” hotels.
• Complications in communication and realization of aims. Complications in establishment of mutually beneficial relations.
• Constant obstacles on behalf of the hotels.
• Innovative ideas of the perspective Managers
• of Tourist companies VS “Soviet” mentality
• of hotel staff;
• Inconveniences of facsimile connection.
• Time wasted on reservations due to faulty connection
• system between Customers and Hotels;
• An unjustified price policy of private hotels in small cities
• of Ukraine;
• Lack of 3-star hotels of business class
• (correlation price/quality) in Ukraine and,
• in particular, in Kyiv.

EURO 2012 Preparation. Alternative Facilities of Accommodation

Speaker: Anatoliy Borodinets, Member of Board of Directors, Business Travel Association

In order to still ensure that maximum quantity of tourists are able to attend Ukrainian part of EURO 2012 representatives of three public organizations (Business Travel Association of Ukraine, Real Estate Specialists (Brokers) Association of Ukraine, Ukrainian Security Industry Federation) united efforts in the business project “Warmly welcoming dwelling 2012”. The project involves offering a significant quantity of accommodation places by means of attracting apartment owners who are willing to rent out their apartments (rooms) to EURO 2012 guests. Services package of the “Warmly welcoming dwelling 2012” project besides accommodations, food, transportation sightseeing etc. includes a number of security actions for EURO 2012 guests. Today there is a number of agreements with the parties concerned in Poland thus the project “Warmly welcoming dwelling 2012” has all chances of attaining the status of an international one.

Business Tourism Development, the Role of Organizations and Unions

Speaker: Vadym Grabarchuk, President of the Business Travel Association

• Situation on the market demands joint efforts;
• How profile organizations can influence business development of its members;
• Collaboration of the Business Tourism Association of Ukraine with the international organizations;
• The projects of the Association (in brief).

Using of the innovative mobile technologies in the tourism business

Speaker: Marina Vasilyeva, Sales Director, “eSoft” Company

Company “eSoft” offers you an innovative solution for marketing research and evaluation of the quality of customer service — an electronic questionnaire “eSoftFeedBack”. Company “eSoft” has developed a wireless alternative to paper-based Guides — that’s Mobile guide/handbook “eSoftInfo”. Being in a foreign country or in an unfamiliar city, you can always quickly find in the guide “eSoftInfo” any object you are interested in (a restaurant, a hotel, a showroom, a museum, a theater, etc.). It is possible to reserve a table or call a taxi, to choose the route of an excursion (walk) by simple touching the phone button. Besides you can get acquainted with historical and background information, find extra details and pictures of the attractions the same way.

Specific of VIP level organization of MICE events

Speaker: Natalie Gurieva, official representative of the Leading Hotels of the World in Ukraine

• Newest global trends/particularities in organization of MICE events VIP level — Meetings, Incentives, Conferencing/Conventions, Exhibitions/Events.
• Services that The Leading Hotels of the World provides for the Companies organising MICE.
• Most interesting Group proposals from hotels — members of The Leading Hotels of the World.

 

Tourism development prospects in terms of the 2012 European football championship and state-run program on the development of tourism and resorts in Ukraine by the year 2015

Speaker: Pakhlya Anatoliy, Head of the Public office on the Tourism and Resorts of Ukraine

• Tourist policy of Ukraine.
• Stimulation of foreign tourism by producing a positive tourist image of Ukraine as a country of safe and comfortable stay.
• Simplification of visa formalities, development of tourism industry and an increase, in accordance with the European standards, in quality of service.
• National tourism — one of the priority sources of cash inflow into the country and the important factor of development of national and regional economy.
• Euro-2012 Final Cup is a unique chance to acquaint the visitors not only with the stadiums, hotels and restaurants but also to show them the beauty of our nature, historical and architectural monuments. It a great chance to open Ukraine to Europe and to the whole world.
• Timely preparation of tourist infrastructure.
• Tourist possibilities of Ukraine.
• Basic tourist excursion routes.
• Advertising and information campaign in the context of the preparation to EURO 2012.
• Forming of positive tourist image of Ukraine.
• Complex of works on preparation of objects of infrastructure for cities welcoming the guests.
• A project of conception of the new state program of tourism and resorts development in Ukraine.

The main and the most successful ways of the promotion of Hungary worldwide as the country to conduct MICE events

Speaker: Svetlana Kabish, the Ukrainian Office “Hungary tourism” Director

In the structure of the National Bureau of Tourism of Hungary, the Hungarian bureau of congresses (HBC) is engaged in advancement of segment of MICE. How do we promote the product in Ukraine? Our representative office participates in organization of MICE- info tour, which is conducted by HBC. It is an annual campaign, and practice shows that it’s one of the most effective instruments. In particular, all MICE- and DMC- companies, which took part in such info tour last year, have got accreditation from a consulate and have activated their work on Hungary.